Privacy Policy

Introduction

Clinic Platina Ltd ("we," "us," "our") is committed to protecting your privacy and the security of your personal information. This policy explains how we collect, use, store, and protect your personal data when you visit our website, use our services, or interact with us. As a medical practice, we are subject to additional obligations under healthcare regulations and professional standards, and comply with UK GDPR, the Data Protection Act 2018, and relevant healthcare legislation.

Data controller

Clinic Platina Ltd, company number 13960521, is the data controller for your personal information.

Address: 24B Notting Hill Gate, London W11 3JE
Phone: 020 8226 0165
Email: hello@clinicplatina.com
ICO Registration Number: ZC236359

Information we collect

Personal information

• Name, address, telephone number, email address
• Date of birth and age
• Medical history and health information relevant to your treatment
• Photographs, where explicitly consented to, for clinical documentation, treatment monitoring, and marketing purposes
• Payment and billing information
• Emergency contact details

Website information

• IP address and browser information
• Cookies and similar tracking technologies
• Pages visited and time spent on our website

Communication records

• Consultation notes and treatment records
• Email, phone, and message correspondence
• Appointment scheduling information

How we use your information

We use your information for medical care and treatment planning, appointment management, health and safety, and legal and regulatory compliance. Where you've given consent, we also use it for marketing communications, service reminders, and improving our services.

SMS and WhatsApp communications

We may use your mobile number to send appointment confirmations, reminders, preparation instructions, and aftercare guidance by SMS or WhatsApp — these are necessary for delivering safe, effective care. Where you've given clear consent, we may also send promotional messages this way, in line with the Privacy and Electronic Communications Regulations (PECR). You can opt out of marketing messages at any time by replying "STOP," emailing us, or telling us at your appointment — this won't affect essential service or appointment communications.

Our legal basis for processing

We process your personal data under: consent (marketing communications and non-essential photography), contract (delivering the treatment you've booked), legal obligation (regulatory and record-keeping requirements), vital interests (medical emergencies), and legitimate interests (improving our services).

Who we share your information with

• Pabau — our practice management and booking platform
• Hamilton Fraser — our medical indemnity provider, where relevant to a claim or complaint
• Referring doctors or specialists, with your consent
• Our website, email, and IT service providers, strictly to run this website and our communications
• Regulatory bodies (such as the GMC), law enforcement, or courts, where we are legally required to

We do not sell your personal data to any third party.

Data security

We use encryption for sensitive data in transit and at rest, restrict access on a need-to-know basis, run regular secure backups, and require all staff with access to patient data to follow strict confidentiality obligations.

How long we keep your information

• Medical records: a minimum of 8 years from your last treatment, in line with GMC and Department of Health guidance
• Financial records: 7 years from the last transaction
• Marketing consent: until withdrawn, or 3 years of inactivity
• Website analytics: up to 26 months

Your rights

Under UK GDPR, you have the right to access, correct, or request deletion of your personal data (subject to our legal obligations), restrict or object to certain processing, receive your data in a portable format, and withdraw consent at any time. To exercise any of these rights, contact us at hello@clinicplatina.com or 020 8226 0165.

International transfers

Some of our service providers may process data outside the UK. Where this happens, we ensure adequate protection through UK adequacy regulations, standard contractual clauses, or equivalent safeguards.

Children's privacy

We do not offer treatments to individuals under 18, and we do not knowingly collect personal information from children. If you believe we've collected information from a child inappropriately, please contact us immediately.

Cookies

Details of the cookies we use are set out in our Terms & Cookies page.

Changes to this policy

We may update this policy from time to time. Significant changes will be reflected on this page with an updated date, and communicated directly where they materially affect your rights.

Complaints

If you have concerns about how we handle your personal information, please contact us first at hello@clinicplatina.com. If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — ico.org.uk, 0303 123 1113, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.